In a New York Times column called Media Decoder, “Behind the
Scenes, Between the Lines”, Brian Stelter reports that major network
broadcasters will be allowed (and even required) by the FCC to move their
political ad database to the Web for the public to peruse easily.
The concept sounds important because a few years ago, the “indirect”
or “implicit” campaign support given to candidates by novice bloggers was seen
as legally troublesome given the results of a 2002 campaign finance reform
law. This was finally resolved
administratively by the FEC in 2006, still within the Bush years (which
probably had a political incentive to leave a free rein for visible conservative
bloggers).
Smaller stations and cable networks probably would not post
political ads online. (I suspect that
CNN and CNBC will, however). Independent
blogging operations would not right now.
The link is here.
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